如何寫一封讓銷量增加的新產品發布郵件？配65個主題行

當你們公司在花了幾個月的時間開發一個產品之后，最重要的事情就是把它推向世界，而郵件是傳播你的新產品的一個好渠道。

接下來我們將從新產品郵件的主題行和正文這兩個方面來，告訴你如何寫一封可以增加銷售的郵件，另外我也提供了6個郵件模板。

01 發布新產品的郵件主題行

精心設計一個吸引人的主題行對你的郵件表現至關重要。

雖然幾個字看起來只是你整體信息中的一小部分，但決定了你的受眾是否打開郵件。如果主題行不夠吸引人，或者不夠有吸引力，那么它就有可能被埋沒在讀者的收件箱里。

下面是創建一個高點擊率的主題行的基本要素：

• 激發興趣和好奇心

• 明確而緊急的行動呼吁

• 一個提議/誘人的折扣

• 相關性

• 個性化（這可以通過根據用戶的喜好向其發送不同版本的電子郵件來實現）

我們把主題行分成了兩個大類，但其實你們可以都看看，從不同的分類中獲取靈感。

1. 適合B2B的發布新產品的郵件主題行

• New from [Company]: A Solution for [Main Problem]

• [Product]: A Solution to Your [Problem]

• Available Now: [Product], the Solution to [Problem]

• [Product] is Now Available. Here’s How You Can Get it.

• Problems With [Problem]? Try [Product] – New from [Company]

• At Last – A Solution to Your [Problem]

• Meet [Product]: A New Product to Help You [Benefit]

• It’s Time! [Product] is now live. Click to learn more!

• We just launched [Product] – And we need your help

• [NOW LIVE]: [Product] is available to the public

• [Product] launches today. Here’s what you need to know.

• The moment you’ve all been waiting for: [Product] is here.

• [PLEASE READ]: Everything you need to know about [Product].

• [Product] goes live today. Help us spread the word!

• [#] Days Until [Product]: This Week’s Update

• New from [Company]: A Solution for [Main Problem]

• [Product]: A Solution to Your [Problem]

• Available Now: [Product], the Solution to [Problem]

• [Product] is Now Available. Here’s How You Can Get it.

• Problems With [Problem]? Try [Product] – New from [Company]

• At Last – A Solution to Your [Problem]

• Meet [Product]: A New Product to Help You [Benefit]

2. 適合B2C的發布新產品的郵件主題行

• BRAND-NEW certification released today

• Meet your new [product]

• Introducing our latest…(product/feature here)

• The [your company] holiday catalog is here!

• New Feature: Reviews by You!

• The Wait Is Over: [product/feature] Is Here

• Discover our new…

• Meet Our New…

• May We Introduce…

• New arrivals alert!

• Is this is the hottest product in the market?

• Weekend only: Get this new product before its gone

• Last day to grab offers on new product launch

• Something new is coming to [name]

• We like to introduce these attributes of our new [name]

• You have never liked your new [name] so much.

• IMPORTANT UPDATE- The all-new (name) is here!

• Yep, that just happened…

• You are missing out on new trends

• It’s coming

• You look great in these brand new [name of product]

• Flash Sale alert this Christmas. Get new stock.

• 33 percent off in new arrivals

• Look what you did today. Unlocked new product

• Surprise package inside. Open your mail.

• Get a head start this winter season

• Cheers to new product launches!!

• [Product] Launch Status: Today’s Action Items

• Get ready for our new product launch

• It’s finally here! Check it out inside.

• We have progressed a lot. Launch new [bag]

• A new product that will not allow to pass on

• It’s out! [Name Of Product]

• New products alert. Shop for new arrivals today

• Don’t wear old style of clothing. Try a different style.

• Avail free discount and bring this new product to your home.

• As you wish. Just shop new products

• Don’t miss out on all new arrivals.

• 27 percent off on your new product launches

• New season and new product launch

• Are you stealing our new product launch ideas?

• New products or arrivals just landed

• Flash sale. Up to 50 percent off on new arrivals

03 新產品發布/上新通知的郵件模板

撰寫新產品郵件并不像它看起來那么容易。如果你不包括正確的元素，僅僅描述產品是不夠的。由于將消息傳出去是銷售過程中重要的第一步，你必須確保公告不僅寫得好，而且要為你的目標受眾量身定做。

1. 確定受眾

受眾將決定公告的語氣、內容和語言。為特定的受眾定制發布內容，不僅可以確保消息的傳播，而且可以確保消息傳到正確的人那里。

2. 說重點

在郵件開頭就讓讀者知道你有一個新產品。一來就讓他們知道這是一封營銷或銷售性質的郵件，不需要太多花言巧語。開始時要簡單一些，比如：We are super excited to announce our new [name of your new product]。先讓對方知道你要提供什么，然后在后面的內容中來吸引他們。

3. 描述產品

對產品的主要功能/特性進行開門見山的描述。不要過度解釋每個細節，只需展示它提供的好處，或為什么它能引起你的目標客戶的興趣。

4. 呼吁行動

以一種激勵對方采取行動的方式來結束郵件。如果做得好，行動呼吁將激勵他們去聯系你，去訪問你的新品頁面，去發詢盤，去購買產品，這就是個成功的新產品郵件。當然，一定要提及他們在哪里、在什么時候、以什么方式才能獲得該產品，否則你的郵件最終可能只是在浪費時間。

（來源：紅板磚開發信）

以上內容屬作者個人觀點，不代表雨果跨境立場！本文經原作者授權轉載，轉載需經原作者授權同意。

（來源：紅板磚開發信）