如何為產(chǎn)品寫英文推薦信

      大家有沒有遇到給客戶介紹新產(chǎn)品的英文推薦信都石沉大海，極少回復(fù)的情況？想必這種情況是很多見的，碰到好的客戶他會給你個郵件回執(zhí)，更多的是不回，如果你有遇上客戶回復(fù)說，“你的郵件寫的太糟糕了?！蹦悄銘?yīng)該慶幸，說明客戶有好好閱讀你的英文推薦信，但是郵件的某些因素導(dǎo)致他不想看下去，這時候你就應(yīng)該好好審視一下你的產(chǎn)品英文推薦信的結(jié)構(gòu)，是不是公司介紹太多了？品質(zhì)管理保證等信息太冗長了？是否圖片影響客戶打開郵件的欲望？使得客戶沒有耐心閱讀你的英文推薦信。

      這些都是我們要去考慮的因素，下面是一篇關(guān)于寫產(chǎn)品英文推薦信的范文： 

Dear xxx

      This is  ***  from *** Co., Ltd. of China writting to you, hope this mail finds you in your best time. 

      Thank you for taking a few minutes to read about our new product recommendation. We believe our ****** （產(chǎn)品名）can provide excellent benefits to your company.  

      Our ****** （產(chǎn)品名）is specially designed for the people whom with little or no art experience can still create their own materpieces themself! （一句話概括新產(chǎn)品是什么）

      Products Features（簡要列出產(chǎn)品特點）:

* Brand New and creative concept for DIY crafts; 

* Easy to handle,Amazing decor effects & exciting user experience;

* Great gifts for Christmas, birthday and Valentine's Day, Anniversaries……

* Multi-propose available:  Scratchboard art could also be used as a clock and photo frame...…

* Affordable High quality and museum class scratchboard , no toxic and environmentally friendly;

      Once again I thank you for taking the time to consider our new product and I look forward to hearing from you soon.

Yours 
sincerely

*** ***

Website:

Tel. :

Fax.:

      看了上面的英文推薦信范文，或許在結(jié)構(gòu)上還有很多不足之處，有人認(rèn)為應(yīng)該把產(chǎn)品特性放在英文推薦信的首位以及對客戶的利益點要指出，因為客戶更多關(guān)心的是產(chǎn)品以及成本，所以我們一定要抓住重點。上面也只是一個學(xué)習(xí)的例子，或許每個人心中都有自己的想法，碰撞才會出火花，希望上面這篇英文推薦信范文的分享對您有所啟示。