亞馬遜賣家如何核查侵權？賬戶因侵權被封后正確的申訴姿勢

亞馬遜每年8-9月份都會大面積清理一些違規運作的店鋪，其中最常見的就是侵權了。很多賣家，尤其是新手賣家，經常一款產品沒有徹底核查是否侵權就匆匆上架了，這其實是存在一些風險的。

專利侵權和品牌侵權，你分清了嗎？

1.專利侵權和品牌侵權都是分站點和國家的，不是說英國站侵權日本站和北美站就一定侵權。所以侵權的核查必須全站點查清楚!

2.專利外觀侵權是會有嚴格要求產品尺寸的，A尺寸侵權，B尺寸不一定侵權。所以外觀方面需要弄清楚專利所擁有的尺寸，其他尺寸，你懂得。

3.不管是品牌還是專利都是有審核時間的，在正式生效時間內也是投訴不了的;另外專利又分發明專利和外觀專利，發明專利這個申請的時間會比較長，所以基本不用擔心，一般專利下來了，產品該賺的也都賺到了。

4.品牌是有品類限制的，品牌如果是注冊的寵物用品，如果對方是戶外用品，那也是投訴不了的。

5.專利侵權和品牌侵權在亞馬遜上所承受的結果也是不一樣的;如果是專利侵權，一般亞馬遜會刪除該listing并給予一次警告。但是新賬號最好還是不要這么去冒險，有可能會被直接關閉店鋪。如果是品牌侵權關閉店鋪的概率會比專利侵權要高很多，所以品牌侵權大家一定要非常的注意。

在亞馬遜上內衣、眼鏡等類目的產品很多人不敢賣，因為目前國內的這些基本上是抄襲國外大牌的，就算你是有自己的品牌上架，也有可能被原品牌商投訴賣假貨或者侵權，或者被亞馬遜審核listing。

亞馬遜賣家怎樣核查侵權？

作為賣家，在運營中做好防止侵權必要性我們已經不用再多強調了，從選品開始就要考慮是否涉及到發明專利，外觀專利等侵權，而在發布產品階段，也要避免把別人的品牌寫在自己的listing中，如果選品時能夠對一個產品做一個較全面的分析評估，侵權的概率就會大大降低了。

當然，一些賣家如果能夠直接進入供應商的設計層面，直接參與到產品的研發，推出自己獨家的產品，就另當別論了，侵權的可能性就更小了。

所以，大家在上架之前最好還是要對自己上架的產品做一個詳細的調查。在此附上商標和專利查詢網址供大家可以去做篩選；

商標查詢網址

美國：https://www.uspto.gov/

歐盟：https://oami.europa.eu/ohimportal/en/

專利查詢網址

美國：http://patft.uspto.gov/

歐盟發明專利查詢 ：http://ep.espacenet.com/numberSearch?locale=en_EP

歐盟外觀專利查詢：http://oami.europa.eu/RCDOnline/RequestManager#

另外，《亞馬遜運營必備的10項技能》詳細講解了商標查詢及品牌備案的方法，大大降低侵權或被侵權跟賣的風險。另外還有一些侵權投訴的處理辦法分享給大家。

賬戶因侵權被封后正確的申訴姿勢

案例：被商標持有者/專利持有者投訴侵權

申訴郵件的幾大重點：

1.第一時間下架侵權產品，并以糾正錯誤的態度調查整個店鋪是否有類似產品，并表示將全部下架，未來將加大產品品牌/專利/真偽方面的檢測，100%確定沒有問題才會上架;

2.聯系郵件中亞馬遜給出的投訴人，承認錯誤，并示意自己是無心之失，告知已經下架該產品，并承諾不再銷售他們品牌的產品，抄送給亞馬遜notice郵箱;

3.資料上有進貨發票和其他有效證明可以提交作為輔助，提供供應商的聯系信息管網等證明有正規的進貨渠道，將組建專人團隊負責核查產品信息:外觀/品牌/工廠資質等，保證不再犯錯;

亞馬遜侵權一次性通過申訴郵件模板

Dear sir/madam,

Thanks for your patience about our issue. We extremely apologize for the inconvenience to you.

We got to recognize that we made a mistake and may infringe the intellectual property rights of others. When we received your email about this issue we have created remove order of our FBA stock to prevent the similar complaint. Now we have send an email to amazonsupport@XXX.com at June 15, 2017 plead them to withdraw the complaint and we have to make a commitment to them:

we will never sell this products again in the future and to our behavior made the most sincere words of apology, and we also Cc the email to Amazon, but we haven’t received any responded up until now. We will keep our eyes on this issue and I hope that we can find an amicable solution to this issue through the consultation process.

We take the following measures after we got your email:

1. Since we got the Warning Notice of Intellectual Property Rights Infringement about our ASIN: 侵權的ASIN碼 may infringe the intellectual property rights of others, we have remove all the inventory stop selling at first time, now we have deleted this listing now and we no longer sell it again.

2. We have contact the rights owner for retracting the complaints and made the most sincere words of apology, but we haven’t received any responded up until now, we will closely watch the reply.

About this issue, we have taken the following steps to help us to resolve the issue and prevent similar complaints.

1. We have checked all the listing detail from title, image, description and bullet point to ensure have no information in misunderstanding. And we are firmly deleting all the listings that could show any signs of conflicts with intellectual property rights.

2. We have establish the professional handling team to take care of listing 100% match on description, images, bullet points, & search terms, etc. Never make more mistakes of the Product Design or Brand.

3. We have organized our own research department to make sure we can sell our own products with our own design & model instead of purchasing from our supplier, to prevent any possible infringement problems on Trademarks & Packages & Design.

4. All of the email or complaint answered and resolve under 24 hours. Provide a good after-sales service.

Hope you can give me a chance again. If there’s any other information you need, please feel free to contact us.

Yours sincerely, 店鋪名 Appeal Service

以上內容屬作者個人觀點，不代表雨果網立場！如有侵權，請聯系我們。