來自impactcommunications.org的數據顯示，70% 的人是因為要解決問題才做出購買決定的。因此，你應該讓你的顧客感覺你了解他們面對的挑戰，并且你的專業知識可以幫助他們解決問題。
因此，比較好的銷售郵件模版應該是這樣的：
1、郵件標題，應該引人入勝，直切主題
2、簡明的個人介紹
3、你能提供什么，有什么價值
4、成功案例（或者其它有影響力的對象對你的產品的評價）
5、清晰明了的 Call To Action
郵件模版1：說明你的優勢
Hi (FIRST NAME),In working with other (INSERT INDUSTRY OR POSITION),>This past year we helped numerous companies to (INSERT BUSINESS DRIVER), resulting in (MONEY SAVED, REVENUE ADDED, PRODUCTIVITY INCREASES).
If this is something you’re challenged with too, let’s set up a quick call. I have some ideas that might help.
All the best,
(YOUR NAME) (YOUR JOB TITLE) (YOUR PHONE NUMBER) (YOUR EMAIL)
郵件模版2：自我介紹
Hi (FIRST NAME),My name is (NAME) and I’m with (COMPANY). We work with (INDUSTRY) companies like (ADD KEY INDUSTRY CUSTOMERS).
We take a different approach to growing companies and aren’t like other (COMPANIES IN YOUR NICHE). We move quickly and if we don’t think we can help you, we’ll be upfront about it.
Are you free for a chat (TIME OPTIONS) about (TOPIC)?
All the best,
(YOUR NAME) (YOUR JOB TITLE) (YOUR PHONE NUMBER) (YOUR EMAIL)
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