本篇將著重從以下幾個方面向商家進行說明，并引導商家就著作權投訴問題進行合理的申訴：
This article divides into five parts and will provide guidance to business on how to file an appeal for copyright infringement complaints:
一、基礎知識-什么是著作權及平臺責任
I. Basic knowledge - Definition of copyright and Platform's responsibilities
二、平臺常見著作權侵權場景示例
II. Common copyright infringement scenarios on the Platform
三、關于著作權侵權的平臺規則及申訴通道
III. Platform's rules on copyright infringement and appeal channels
四、申訴前準備-如何查詢投訴方著作權權利基礎
IV. Pre-appeal preparation - How to search the complainant's copyright
五、如何準備著作權申訴材料 & 如何在商家后臺發起被控著作權侵權申訴
V. How to prepare appeal material and raise an appeal
一、基礎知識-什么是著作權及平臺責任
I. Basic knowledge - Definition of copyright and Platform's responsibilities
概念
Definition
著作權（copyright），是指著作權人對文學、藝術和科學作品依法享有的專有權利。著作權的對象是作品，是指文學、藝術和科學領域內具有獨創性并能以某種有形形式復制的智力成果。
Copyright is a collection of rights legally vested in the author of a literary, artistic or scientific work. Copyright protects original works of authorship in literary, artistic and scientific areas, which are fixed in a tangible medium of expression.
保護范圍
Scope of protection
根據《中華人民共和國著作權法》及其實施細則的相關規定，平臺上出現的文字作品、美術、攝影作品、試聽作品、模型以及計算機軟件等作品類型，均屬于著作權法所保護的范圍。未經權利人授權，擅自使用受著作權保護的作品材料，如文本、照片、視頻、音樂和軟件，可能構成著作權侵權。
In accordance with the Copyright Law of the People's Republic of China and its implementation rules, all types of works that appear on the Platform, such as literary, artistic, photographic, audiovisual works, models and computer software, are protected by copyright. Copyright infringement is the use of copyrighted material, such as text, photos, videos, music and software, without permission of the copyright owner.
此外，外國人、無國籍人的作品首先在中國境內出版的，受我國著作權法保護。外國人、無國籍人在中國境外發表的作品，根據其作者所屬國或經常居住國與中國簽訂的協議或共同參加的國際條約享有的著作權，受我國著作權法保護。未與中國簽訂協議或者共同參加國際條約的國家的作者以及無國籍人的作品，首次在中國參加的國際條約的成員國出版的，或者在成員國和非成員國同時出版的，亦受我國著作權法保護。
Any work of foreigners and stateless persons which is published for the first time within the territory of China shall be protected by China's copyright law. The copyright enjoyed by foreigners or stateless persons in any of their works under an agreement concluded between China and the country to which the authors belong or in which they have their habitual residences, or under an international treaty to which both countries are parties, shall be protected by China's copyright law. Any work of an author from a country that has not concluded an agreement with China or does not join an international treaty to which China is a party and any work of a stateless person, which is published for the first time in a member country?of an international treaty to which China is a party, or simultaneously published in a member country of the treaty and a non-member country, shall be protected by China's copyright law.
平臺責任
Platform's responsibilities
根據《中華人民共和國民法典》、《信息網絡傳播權保護條例》、《中華人民共和國電子商務法》等相關法律法規的規定，商家利用網絡服務實施侵權行為的，權利人有權通知平臺采取刪除、屏蔽、斷開鏈接等必要措施。商家利用網絡服務侵害他人民事權益，平臺未采取必要措施的，可能面臨相關法律責任；因此，平臺將依據相關法律法規的規定，根據著作權權利人的侵權通知及商家申明內容，對潛在侵犯他人著作權的行為采取相應處理措施。
In accordance with the Civil Code of the People's Republic of China, the Regulations on Protection of Information Network Transmission Rights, the E-commerce Law of the People's Republic of China, and other relevant laws and regulations, if a seller uses network services to infringe upon the rights of others, the right owner has the right to ask the platform to take necessary measures such as deleting, blocking, and disabling the link. A platform may be subject to legal liabilities if it fails to take necessary measures when a seller uses network services to infringe on the civil rights and interests of others.Therefore, the platform will take appropriate measures against potential copyright infringement in accordance with relevant laws and regulations, and the copyright owner's notice of infringement and the seller's statement.
二、平臺常見著作權侵權場景
II. Common copyright infringement scenarios on the Platform
(1) 商品或包裝出現他人享有著作權的作品信息;
(1) A product or packaging contains copyrighted material of others.
示例1-1：發布或銷售的產品或其包裝，包含未經授權的受著作權保護的作品
Example 1-1: Unauthorized use of a copyrighted work in a product listed or products for sale or its packaging
示例1-2：發布或銷售的產品或其包裝是侵權復制品，即直接復制了著作權本身；
Example 1-2: A product listed or products for sale or its packaging is an infringing copy.
(2) 信息頁面，例如屬性、SKU主圖或詳情頁，商家未經授權使用第三方享有著作權的作品。
A seller uses a third party's copyrighted work in the information pages without permission, such as product description, SKU main pages or details pages.
示例1-1：在主圖/SKU/詳情頁面，未經授權使用第三方享有著作權的美術作品等；
Example 1-1: Unauthorized use of a third party's copyrighted artistic work in the main pages/SKUs/details pages.
示例1-2：官網盜圖：在主圖/SKU/詳情頁面，未經授權使用第三方官網攝影作品；
Image theft: Unauthorized use of the photographic works from a third-party website in the main pages/SKUs/details pages.
三、關于著作權侵權的平臺規則及申訴通道：
III. Platform's rules on copyright infringement and appeal channels
（1）平臺禁止以任何形式的侵犯他人知識產權的行為，具體規則查詢入口如下
Any intellectual property right violations are prohibited on the Platform. You can refer to specific rules in the following ways:
a．當你是Alibaba.com 跨境交易平臺商家，煩請查詢：https://rule.alibaba.com/rule/detail/11000392.htm（阿里巴巴國際站知識產權規則）
1）If you are a seller on Alibaba.com, please refer: https://rule.alibaba.com/rule/detail/11000393.htm
b．當你是阿里全球速賣通商家，煩請查詢
https://sell.aliexpress.com/zh/__pc/ipr_rules.htm （阿里全球速賣通知識產權規則）
2）If you are a seller on AliExpress.com, please refer：https://sell.aliexpress.com/zh/__pc/77Y4QdcvjD.htm
（2）平臺處罰規則：
a. 首次違規扣0分，建議商家及時自檢自查，防止二次侵權及其他處罰；
For first-time violation, you will not receive any penalty points but we recommend business to conduct self-inspection to prevent second violation and other punishments.
b. 其后每次重復違規扣 6 分，累計達48分的店鋪會被關閉賬號。
For subsequent violations, you will receive 6 penalty points for each violation. A store that accumulates 48 penalty points will be closed.
此外，平臺有權對用戶產品違規及侵權行為及用戶店鋪采取相應措施，包括但不限于：
a.退回或刪除商品/信息；
b.限制商品發布；
c.暫時凍結賬戶或關閉賬號。
對于關閉賬號的用戶，平臺有權采取措施防止用戶再次在平臺登記。
In case of any product violation and infringing act, the Platform has the right to impose punishments, including but not limited to: deleting products/information, restricting the listings of products, temporarily freezing or closing the account. For sellers whose accounts are closed, the Platform has the right to prevent them from signing up again.
注意，如你認為自己并不侵權，希望進行申訴，可通過下列申訴通道進行申訴：
Please note that if you believe you do not infringe upon any copyright and want to appeal, you can file an appeal through the following channels:
a. Alibaba.com 平臺煩請直接點此進入申訴通道：https://appeal.alibaba.com/complaint/seller/appeal.htm
On Alibaba.com, please raise the appeal at: https://appeal.alibaba.com/complaint/seller/appeal.htm
b.阿里巴巴全球速賣通平臺，直接點此進入申訴通道：https://appeal.aliexpress.com/complaint/seller/appeal.htm
On Alibaba.com, please raise the appeal at: https://appeal.alibaba.com/complaint/seller/appeal.htm
四、申訴前準備-如何查詢投訴方著作權權利資質：
IV. Pre-appeal preparation - How to search the complainant's copyright qualification
（1）直接下載：你可以從平臺提醒你的【侵權申訴頁面-知識產權附件-下載附件】直接下載投訴方著作權聲明函或登記證書：
Download directly: Access the Appeal page sent by the Platform, go to Intellectual property Attachment - Download Attachment, and download the complainant's copyright notice or registration certificate:
（2）公開在線查詢：
2) Search online:
針對中國境內的著作權登記證書，您可以通過【侵權申訴頁面-知識產權編號】獲得投訴方著作權登記編號，并在公開網站核實該著作權登記證書真偽；
中國著作權登記查詢：http://qgzpdj.ccopyright.com.cn/（全國作品登記信息數據庫管理平臺）
For copyright registration certificates in China, please access Appeal page - Intellectual Property Number to obtain the complainant's copyright registration number and authenticate the copyright registration certificate on a public website.
Chinese copyright registration query: http://qgzpdj.ccopyright.com.cn/ (National Copyright Registration Database Management Platform)
中國香港、臺灣及部分境外國家公開查詢入口，僅供參考：
The following are the public portals to search for copyright in Hong Kong, Taiwan, and some foreign countries (for reference only):
中國香港知識產權署（商標、專利、版權、外觀設計）:https://www.ipd.gov.hk/chi/home.htm
Intellectual Property Department of the HKSAR (trademark, patent, copyright, and design): https://www.ipd.gov.hk/chi/home.htm
中國臺灣智慧財產局：https://www.tips.org.tw
Taiwan Intellectual Property Office: https://www.tips.org.tw
Australia澳大利亞版權管理部門：https://www.communications.gov.au/what-we-do/copyright
Australian copyright administration department: https://www.communications.gov.au/what-we-do/copyright
Canada加拿大知識產權（專利、商標、版權、外觀設計）檢索：http://www.ic.gc.ca/eic/site/cipointernet-internetopic.nsf/eng/wr00012.html
Canadian intellectual property databases (patent, trademark, copyright, design): http://www.ic.gc.ca/eic/site/cipointernet-internetopic.nsf/eng/wr00012.html
England英國知識產權局（專利、商標、版權、外觀設計）:
https://www.gov.uk/government/organisations/intellectual-property-office
U.K. Intellectual Property Office (patent, trademark, copyright, design): https://www.gov.uk/government/organisations/intellectual-property-office
Korea韓國著作權委員會KCC：https://www.copyright.or.kr/eng/main.do
Korea Copyright Commission: https://www.copyright.or.kr/eng/main.do
Japan日本文化廳：https://www.bunka.go.jp/english/index.html
Agency for Cultural Affairs, Government of Japan: https://www.bunka.go.jp/english/index.html
America美國版權檢索：https://www.copyright.gov
U.S. Copyright Office: https://www.copyright.gov
（3）官網盜圖
針對官網盜圖類的投訴，你可以從【侵權申訴頁面-知識產權名稱】等獲得投訴方官網網址，在投訴方官網圖片中核實
For image theft complaints, please access Appeal page - Intellectual Property Name to check the complainant's website and authenticate the image.
五、如果被投訴侵犯他人著作權，應當如何申訴？需要準備哪些申訴材料？
V. How to file an appeal against a copyright infringement complaint? What material should you prepare?
若您的商品被指控侵犯他人著作權，您可采取包括但不限于以下方式來進行申訴：
If you received a copyright infringement complaint, you can file an appeal in different ways including but not limited to the following ways:
